Why doesn’t alt culture exist? Perhaps because it’s been devoured by the mainstream monoculture. It’s a hungry bastard, after all, and it’ll choke down anything that’ll fill its stomach. (…) And partly, I think, because people just don’t make it anymore. Every corner of the web is blitzed with the light shone by thousands of curational blogs whose job is to parse the internet for their readers. I mean, I hunt for research material all the time and store it on my website, I’m as guilty as anyone. But at some point producing actual content on the web went out of fashion — almost all of the top one thousand blogs are reportage and linkblogging sites. At some point people have to stop checking to see what happened yesterday and start thinking about tomorrow. And it’s that that «alternative culture» comes from — the drive to do what’s next and the impulse to make the sound no-one’s heard yet.

El párrafo es de mi admirado Warren Ellis (texto completo aquí). Explica por qué existe Reflexiones de Repronto, y por qué nunca será un blog puntero. Es bueno tener conciencia. Pero es una pelea que ójala no abandonemos.